So yes, I haven’t posted for a few weeks and that’s because I lost my mojo with this whole blogging malarkey and to be frank I needed to have a bit of a rethink about what this was all for and the whole darn point of it really.
I thought I’d talk about something I learnt this week that has been really helpful for my small business.
This week I went to a business networking meeting called The Oxfordshire Project.They have fantastic speakers as well as being a great business community.I had seen that there was a speaker talking about Marketing and it was like a gift from the business gods.
“I’m going “,I told myself.Marketing has been a growing, confusing concern with me recently as I go from being totally clueless to being a bit less clueless and aware of what I don’t think is working for me in my business.
My problem is that my brain is like a magpie and as I meander (mindlessly scroll) through my various social media platforms, I see lots of people and brands that I admire and think “ooh- that’s cool- maybe my stuff should look this way or that way” .What happens next is I get very confused as does my social media and then unfortunately so does my message and no-one has a clue of what it is I do,who I am or what I am about.
So off I went to listen and it was like 10 million lightbulbs going off in my head.I got to hear, what marketing is and what it isn’t and most importantly was shown some basic tools to get thinking on forming a realistic strategy.
The advice, don’t spend money on anything until you have a strategy, put down those social media tools until you have an actual plan about who you are talking to, don’t try and speak to everyone, all sounded like common sense but goodness that common sense had totally passed me by the last few months as I half heartedly tried to work out ” leaflets” without really understanding what I was doing.
So like any decent bit of learning it helped clarify where I had been going wrong, cleared up some of my messy confusion and gave me a way to move forward.
This week I will mostly be working on a marketing strategy with this new insight and reminding myself that being a bit humble and able to recognise where my weaknesses are in this whole thing will hopefully be one of the keys to my success.
Have you found any aspects of your small business difficult to master? Do you have any free genius marketing advice to give me? I’d love to hear about it in the comments..